Infusing 'Scent' into Pilates Breathing… Completion of 'Pilates & Scent' Wellness Experience

In the saturated fitness and fragrance market, an unusual combination mediated by 'Wellness' is gaining attention. On the afternoon of the 1st, the wellness experience program 'Pilates & Scent', which combines Pilates and perfumery, was held at 'Ordinary Yoga' in Goyang City, Gyeonggi Province.

This program is the second project planned in collaboration between Hong Seok-jun, the rehabilitation team leader at Wellive Lounge, who is a former orthopedic physical therapist, and perfumer Ahn Sol. After its debut during the Christmas season last year, it was organized once again due to the high interest from citizens seeking relaxation and healing beyond exercise.

'Pilates & Scent' organically connects the precise breathing techniques of Pilates with the sensory elements of perfumery. Participants experienced scent matching Pilates breathing through a five-step scent trial, enjoying the physical movements and olfactory pleasure simultaneously through 'scent layering', where fragrances build up according to the depth of the movements. After the workout, there was a session to create a personal fragrance of 30ml, allowing participants to take the experience's impact into their daily lives.

The event was further energized by the participation of industry representatives, including Kim Bora, the CEO of Suipilates, and Lee So-ri, the CEO of Movimento, as well as many citizens interested in wellness culture.

Team leader Hong Seok-jun, who led the lecture, stated, "More and more people are seeking true 'rest' and 'recovery' rather than just simple strength training in their busy lives," and added, "Following the Wellive Lounge event at the end of last year and this Ordinary Yoga class, we plan to continue delivering wellness values in various places without being limited to specific locations."

Co-planner Ahn Sol, the perfumer, mentioned, "We focused on the core of Pilates and yoga, which is 'breathing'. Participants show great satisfaction in moving away from the consumer method of purchasing ready-made products to recording their emotions in scents and participating in the creation process," expressing aspirations for various concept expansions in the future.

As both the Pilates and perfumery industries face criticisms of being 'red oceans' due to market saturation, the attention of the related industry is focused on how this attempt, combining expertise from both fields, will create fresh ripples in the wellness market.