Kim Mi-yeon, Incheon Seo-gu Councillor: “The ‘Michuhol Call Centre’ Coming to Luwon Complex Should Change Its Name… It Causes Confusion for Seo-gu Residents”

Concerns have been raised that the name of the ‘Michuhol Call Centre’, which is set to move into the Luwon Complex in Incheon Seo-gu, is causing confusion among local residents, making a name change urgent.

Kim Mi-yeon, a member of the Incheon Seo-gu Council (People Power Party, Gajung 1-3, Shin-hyeon Wonchang-dong), targeted the naming issue of major facilities relocating to the Incheon Luwon Complex during the policy planning department's report at the 278th temporary session held on the 3rd.

Through her inquiries, she questioned, “The ‘Michuhol Call Centre’ is moving in alongside Incheon Urban Corporation and the Environmental Corporation at the Incheon Luwon Complex, but will the name remain unchanged?”

She stated, “Despite being a place that handles consultation work for the whole of Incheon, the current name ‘Michuhol’ evokes a specific autonomous district, Michuhol-gu, causing significant confusion for citizens. Especially since the call centre is relocating to Seo-gu, a name change is essential to eliminate misunderstandings caused by the name.”

Kim cited the establishment of Incheon’s historical and identity as a basis for the name change. She suggested, “Since the name ‘Michuhol’, which once represented Incheon, has now become the name of a specific district, change is necessary. To elevate Incheon’s status, we should consider historical names like ‘Inju’ or think of a new brand name that encompasses the whole of Incheon.”

Additionally, she remarked, “Our Seo-gu is also at a point where it is trying to break away from the defensive district naming convention, and such naming adjustments should be made alongside the relocation of large public facilities.”

Kim urged the administration, saying, “The policy planning department should take this issue seriously and strongly recommend it to Incheon City. Since it is a facility entering the Seo-gu Luwon Complex, it should be renamed to reflect the voices of Seo-gu residents.”

In response, a district official stated, “We empathise with the intent of the councillor’s proposal and will actively recommend a name change to Incheon City.”